People who read this also read:Walt Disney, the man, was equal parts technological genius and ancient story teller. He drew upon stories that reverberated with our humanity and told them in sizzling new ways that shaped memorable experiences. Simultaneously he knew how to leverage every powerful method of engaging the consumer and he swarmed them with multiple modes of his message always reinforcing the central stories. For example, Snow White was a movie, a ride, a doll, a book, a dress, a television show, a cartoon, and a set of experiences which all were touchstones to the magic of it all.
As companies try to get their voice "out" in the overcrowded, fragmented, 24x7, blog-filled, multi-dialog, Mad Money Cramer kind of world of 2009, executives need to think carefully about their core stories to customers, employees, and investors - and to use all relevant media to orchestrate the message across the global information network.
In that spirit, I'd like to outline what I think are the core principles that we can all learn from Disney:
Know the story is king. Humans like to read about humans and whether you are selling CAT scanners, or auto insurance, every message must have a story that resonates with the human condition at its core. Almost all great stories have ancient roots.
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